Applications are open for this fully funded scholarship. This PhD project will examine how AI-driven personalisation- using machine learning (ML), natural language understanding (NLU), and natural language generation (NLG) can be effectively embedded into Enterprise Resource Planning (ERP) systems to enhance user experience and operational efficiency.
Table of Content
Summary
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Benefits
This funding model includes a 36 month fully funded PhD Studentship, set in-line with UK Research & Innovation values. For 2025/6, this will be £20,780 per year. The tax-free stipend will be paid monthly. This PhD Studentship also includes a Full-Time Fee Scholarship for up to 3 years. The funding is subject to your continued registration on the research degree, making satisfactory progression within your PhD, as well as attendance on and successful completion of the Postgraduate Certificate in Research Practice.
Requirements
Essential Criteria:
- Minimum of a 2:1 Honours degree (or equivalent) in Computer Science, Information Systems, Software Engineering, or a related discipline.
- A completed or near completed Master’s degree in a relevant field such as Computing, Data Analytics, Digital Transformation, or Enterprise Systems.
- Knowledge or experience of Enterprise Resource Planning (ERP) systems and/or Artificial Intelligence (AI), including awareness of implementation or integration challenges.
- Strong written and verbal communication skills, with the ability to explain technical concepts to non-specialist audiences.
- Ability to work independently and collaboratively in a research setting.
- Evidence of critical thinking, reflective practice, and enthusiasm for cross-disciplinary research at the intersection of technology, organisations, and human-centred design.
Desirable Criteria:
- Prior industrial experience or project involvement related to digital transformation, ERP implementation, or user experience design.
- Familiarity with AI personalisation techniques, Natural Language Processing (NLP), or human-centred AI development.
- Experience working with software tools and platforms such as Power BI, Azure, SAP, Salesforce, or similar enterprise platforms.
- Published work in conference proceedings, journals, or contributions to academic research projects.
Candidates will be expected to engage fully with the academic and professional development opportunities offered by the Doctoral Research College and the wider research community at Birmingham City University.
Overseas applicants:
International applicants must also provide a valid English language qualification, such as International English Language Test System (IELTS) or equivalent with an overall score of 6.5 with no band below 6.0.
Application Deadline
September 17, 2025How To Apply
To apply, please follow the below steps:
- Complete the BCU Online Application Form.
- Complete the Doctoral Studentship Proposal Form in full, ensuring that you quote the project ID. You will be required to upload your proposal in place of a personal statement on the BCU online application form.
- Upload two references to your online application form (at least one of which must be an academic reference).
- Upload your qualification(s) for entry onto the research degree programme. This will be Bachelor/Master’s certificate(s) and transcript(s).
- International applicants must also provide a valid English language qualification. Please see the list of English language qualifications accepted here. Please check the individual research degree course page for the required scores.
For more details, visit Birmingham City University Scholarship webpage
